Smith said that filming incidents in high-definition video can also serve as a way of protecting officers that fall under pressure for using their weapons. And the prospect of having more police departments sign on after their yearlong trial probably isn't a bad look either.
While the Taser brand is strongly associated with weapons that give you an electric shock and are sometimes wielded by police officers who appear to be looking for a fight, the company is now rebranding by expanding into body cameras for police officers.
"Our core goal is to have every officer in the world carry a TASER, deploy an Axon camera and be connected to the Axon network", the company said in its annual report past year.
Most of this came from Taser devices and cartridges, which accounted for $202 million in sales past year, compared to the $65 million from Axon-related cameras and Evidence.com, which allows for storage of footage and other data.
Smith told The Huffington Post that the company's body cam pledge and name change is a way to move on from the negative connotations of Tasers. Axon is the brand that reflects the network of devices, applications, and people that is transforming public safety. Many will work on Axon's expanding artificial intelligence technology, which the company hopes will one day significantly reduce the paperwork officers have to complete. Deployment of the technology locally has stalled as a federal judge decides if officers should be able to watch camera footage before writing reports.
"Every officer that carries a gun should have a camera", Smith said. Taser will now be the name of exclusively the one product.
Axon executives are scheduled to host a conference call to provide additional information to analysts and investors tonight at 6 p.m. ET.
Our connected body cameras and evidence-management cloud allow police officers to work effectively and transparently, and our TASER Smart Weapons protect life without taking it.
Axon employs nearly 500 hundred people and is valued at more than $1 billion.