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Instagram reveals new Snapchat-like disappearing direct message feature


The sender will receive a notification when the message has been replayed or a screenshot has been taken. These messages will disappear once they have been viewed by an Instagram user but it will leave a note stating that something had been shared at this instant.

Friends can tap the blue camera icon to the left of the text box to reply with their own disappearing photo or video message, or reply with text or like directly in the thread. When you're done, tap the arrow to select the individual or group of friends it should be sent to, and that's it. Ephemeral messages were previously housed in a separate of the Direct interface, while permanent messages were stacked at the bottom.

Instagram boasts that the number of Direct monthly users has significantly grown since the last update back in November 2016, soaring from 300 million to 375 million users. "We want to make Direct the best place to have fun, visual conversations with your friends", Instagram said in a blog post on Tuesday. And earlier, CNBC reported that Snap's shares had dipped after news of Instagram's Direct disappearing messages hit the airwaves.


No need to swipe between messages on Instagram anymore. The changes today as ephemeral messages will now be displayed inside permanent chat threads.

"Today, we're launching the new Direct to make it fast and easy to turn any conversation into a visual conversation with photos and videos", says Instagram. The new feature will start rolling out Tuesday on iOS and Android devices, and will be available in group direct messages as well. The same icon will also be visible in existing threads - tap it to add a photo or video to the conversation. Regardless, Snap Inc. stock hasn't been doing so hot in recent days, and many blame (or maybe thank) Instagram's new features for it.

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