So here it is.
The internet is buzzing following the release of Kendrick Lamar's new album "DAMN".
DAMN. comes after his 14-track To Pimp A Butterfly, which won a Grammy Award for best album in 2015, and last year's surprise untitled unmastered. Contributions also include Steve Lacy and Anna Wise with additional production and instrumentation from James Blake, Sounwave, Terrace Martin, Mike WiLL Made-It, BADBADNOTGOOD, the Alchemist, DJ Dahi, and more.
The hip-hop artist's latest offering, Damn., will be available to United Kingdom customers from 6am on Friday as it launches around the globe and fans have been tweeting about their impatience to hear it in full.
Sure, at first the theories may seem insane, but when you really start to dissect the clues throughout the album, there is a strong reason to believe more music could be on the way.
After Rivera called Lamar "irresponsible" after his 2015 BET Awards performance where the rapper stood on top of a police vehicle and broke free of chains, Lamar rapped about Rivera on his new album which dropped on Thursday.
Rivera took issue with Lamar rapping from atop a police vehicle, spitting lines like, "We hate the po-po, wanna kill us dead in the street fo sho" and "My gun might blow".
Kendrick hit back by questioning Rivera's logic, telling TMZ, "How can you take a song that's about hope and turn it into hatred? It's the most negative possible message". "Our reality is the problem of the situation".
According to the theory, DAMN.'s narrative sees Kendrick die on the album's opening track "BLOOD" ("you have lost something... you've lost your life").
In addition to sampling Rivera, Lamar also raps the following lines on another track, 'YAH.': "Fox News wanna use my name for percentage" and "Somebody tell Geraldo this nigga got some ambition".