"We have no plans to advertise on Fox News for the foreseeable future", the company said in a statement.
"We don't have the ability to influence content at the time we make our advertising purchase", the company said.
The mattress maker Leesa Sleep and the exercise company Peloton, said they, too, were no longer advertising on Hannity's show. Rich's grieving family asked Fox News to stop spreading the false narrative, saying "the conspiracy theories surrounding [Rich's] death cause us unbearable pain", and the network responded by issuing a not-very-apologetic retraction.
Despite this, Hannity has pushed reporting on the conspiracy-and advertisers are pulling their funding as a result.
The FoxNews.com story on the case also cited a "federal source" who said the FBI had conducted a forensic analysis of Rich's computer and discovered thousands of emails with Wikileaks. Last month Fox News' biggest star, Bill O'Reilly, was forced out after more than 50 advertisers dropped his top rated show following the disclosure of a series of sexual harassment allegations against him.
'Spoke to many advertisers.
Seth Rich's family have repeatedly urged Hannity, Fox News, and others to stop destroying the memory of their son and sibling.
None of the advertisers who have pulled their ads from Hannity thus far have mentioned his coverage of the Rich murder, and most are vague as to what they find offensive.
Sean Hannity has mercilessly been pursuing a fake news story with very real victims, and now some are wondering if it will be the end of his show at Fox News.
The report quoted a private investigator suggesting that Rich had some connection to WikiLeaks and its leaks of Democratic National Committee emails during the last campaign.
"I serve at the pleasure of the Fox News Channel, and I am here to do my job every night", Mr. Hannity added.
"I did it out of my own heart", Hannity said. In a statement to Fortune, a company spokesperson wrote: "We have reviewed our programmatic television media strategy with our agency partners and reassigned this allocation".
Media Matters is "targeting my advertisers to silence my voice", Hannity tweeted.