Certainly the theme of the new franchise falls in line with the USA-first attitude of Trump's campaign, which championed the American yesteryear. Critics have said the business empire presents a conflict of interest with his administration, The Hill said Monday. Chawla Hotels now owns 17 hotels. Aptly named, it all started with an idea and has developed into three signed agreements for American IDEA properties in the Mississippi Delta area. He will put in an investment of Dollars 20 million in addition to borrowing money for more financing.
"The product is very hometown and fits in every hometown in the United States", Trump Hotels Chief Executive Eric Danziger said at a cocktail event to announce the deals at Trump Tower in NY.
Many more deals are on the way.
As a franchising fee, Trump Hotels CEO Danziger said he expects to earn less than the typical 9 to 12 percent cut of revenue charged by others, at least initially while the chain is rolled out.
The Chawla brothers said their father was a refugee in India before emigrating to Canada and then the United States. "It means that in any given city, there's history", he said, explaining that the decor of each hotel will reflect the heritage and ephemera of its local community.
Whether the hotels will trade on Trump's power and popularity remains to be seen.
Trump claims that he has "divested" his business interests, but he still remains in charge of the Trump Organization, while claiming his sons run all of the daily operations.
Eric Trump also acknowledged that he planned to watch fired FBI Director James Comey's testimony in front of the Senate Intelligence Committee on Thursday.
Dinesh Chawla described himself as a social liberal and said he would like the Mississippi Scion to become a stop for tourists on the Mississippi Blues Trail and visitors to the Grammy Museum Mississippi, which opened recently nearby.
"There is no political thought to it", he said of the line starting in a state that President Trump won by about 18 points during the 2016 presidential election.
"There may be people who want do business with them because they are the president's sons. And I think we're excited to try to fill it". "I do believe in legal immigration".
Suresh Chawla, who noted that their father's hero was former president Bill Clinton, said the hotel would succeed based on its service, and not on politics.