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Google to stop scanning Gmail for creating targeted ads


'Consumer Gmail content will not be used or scanned for any ads personalization after this change, ' Greene said. It is important to note that the blog post specifically highlights that this only applies to personal (consumer) Gmail accounts and not the Gmail accounts which can be used by businesses as part of Google's G Suite.

Call it trickle-down privacy: Google announced that it will no longer scan your emails to personalize the ads you see in Gmail. Greene tells Bloomberg that this move was made to reassure G Suite customers that their email will not be scanned - there was some confusion over the fact that free consumer accounts were being scanned, so Greene says this change should make the distinction "unambiguous".

Privacy advocates have long criticized Google's practice of using email data to tailor advertising, but now the company is putting an end to the method.

Since the release go Gmail, Google has been scanning users' emails in order to show them personalized ads. While we're a long way away from complete privacy from Google's prying eyes (and will nearly certainly never get there), the company's decision to stop pulling information from Gmail certainly is encouraging. "Users can change those settings at any time, including disabling ads personalization, G Suite will continue to be ad free", said Greene.


Deciding to make Gmail a little more private could help Google convince people to stick with its service instead of turning to others. Again, doing so won't eliminate ads from your Gmail, it just means the ones you receive will random and potentially less aligned with your interests.

There are more than 1.2 billion users of the free Gmail service, according to Google. Gmail add-ons will enable features like payments and invoicing directly within Gmail, further revolutionizing what can be accomplished in email.

So while this is a change which affects consumer Gmail accounts, it does also seem as though it is one created to further reassure G Suite Gmail customers that whichever Gmail services they use (G Suite or consumer), the same experience, and security, can be expected.

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