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Facebook Messenger to begin showing ads globally


Facebook says that it will roll out Messenger ads to some users at the end of the month and then expand the beta test to more as it receives feedback.

"Messenger is dedicated to building new and creative ways to help businesses and developers connect with the more than 1.2 billion people around the world who use the platform every month", the post further stated.

Social media giant Facebook has taken another step towards world domination of the advertising space with the inclusion of in-line ads through its Messenger platform, reports Gizmodo.

Facebook Messenger ads are appearing in your Facebook Messenger feed now, with worldwide users starting to see them now.


"[Advertising is] not necessarily everything, but it's definitely how we're going to be making money right now", Chudnovsky told VentureBeat.

As you may know, there are ads on Facebook.

"Advertisers will be able to add Messenger to campaigns using the Traffic and Conversion objectives and leverage existing targeting options", Facebook stated. After the introduction of ads on Messenger, WhatsApp remains the only Facebook property which is ad-free. The news means people will see Messenger ads in the home tab of their Messenger mobile app.

Facebook Messenger ads will only feature single image and carousel advertisements at the moment, though Facebook is testing video for future releases/updates. Sponsored content will appear in between conversations in the app, and will be integrated into the design to adjust to and accommodate different phone sizes. Facebook has to generate revenue from its services but they have to make sure that their financial interests don't get in the way of the app's user experience. They'll be targeted toward specific users, much like the ads found on Instagram and Facebook, and will have the same hide/report drop down menu found on those sites. In addition to monetizing the messaging aps, these advertisements are supposed to help users discover brands and businesses relevant to their interests. At the time, the only details they announced were to allow bots that could accept payments without sending their user base to an external website to complete the transaction.

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