Lonzo Ball's $495 Big Baller Brand shoes have drawn plenty of comment over the past few months, especially with the various stunts his father LaVar has pulled to promote them, but the most interesting moment yet may have come Wednesday.
LaVar Ball says his son's wearing of Nike shoes Wednesday night is about the Los Angeles Lakers rookie's freedom to choose and has nothing to do with any negotiations with the world's largest shoe and apparel company.
"It wasn't about me it was about the team", he told ESPN after the game.
Lonzo Ball had his breakout game at 2017 Summer League in Las Vegas in some new shoes.
Cleveland Cavaliers star LeBron James skipped the ESPYs to watch Lonzo Ball and the Los Angeles Lakers battle the Philadelphia 76ers Wednesday in Las Vegas. On Thursday morning James, a Nike athlete, posted an Instagram video of Ball's shoes from the game, with the caption "Just. Do. It".
Ball scored his last points on a three-point play with 21.2 seconds left to give the Lakers a 101-100 lead, but the 76ers regained the lead on James Blackmon Jr.'s driving layup with 5.9 seconds left.
Finally, the moment that we all have been waiting for Lavar Ball, will make his National Basketball Association debut. The layup resulted in a free throw, as Ball was fouled on the shot.
The Ball family is now selling Lonzo's signature shoe, the ZO2, for $495.
He hit 12-of-22 shots from the floor, including 3-of-10 from 3-point range. "[I] put them on, and it worked out tonight".
"At BBB, you can play in what you want", Lonzo told SportsCenter after the game. LaVar Ball made headlines when he asked companies for a $US1 billion licensing deal (and later raised his price to $US3 billion), and fans were livid when it was announced that a pair of ZO2s, slated to become available to the public in November, will cost almost $US500.