When Samsung launched its flagship, Samsung Galaxy S8 and S8+, one of the most talked about features in the smartphones was the AI-based digital assistant Bixby and analysts believed it would give Samsung's main rival Apple's SIRI, a run for its money.
"The expansion of Bixby's voice capabilities is an initial step in the continued rollout of its functionality", chief marketing office at Samsung South Africa Justin Hume said in a statement.
Bixby is now available in more than 200 countries, which means that Samsung will get more services support onboard. However, this is the first time when Samsung has outrightly confirmed the existence of such device and also confirmed its arrival. "I am already working on it", Koh told CNBC in an interview ahead of the Note 8 smartphone launch which took place on Wednesday.
Bixby has a few great features but perhaps the most interesting is that it is contextually aware. "Maybe soon we will announce it".
He adds that in the interest of providing a "fruitful user experience at home" with the company's devices, he'll be "moving quite heavily on it".