Tickets for Bruce Springsteen's eight-week run of Broadway shows went on sale at 10 a.m. ET Wednesday, and despite the efforts of Ticketmaster's "Verified Fan" program, they were available nearly immediately on secondary-market websites like StubHub and Vivid Seats for thousands of dollars.
Tickets went on sale Monday morning via the company's Verified Fan service, which allowed potential ticket-buyers who had preregistered to receive a code that would allow them to buy two tickets.
The 67-year-old "Born in the USA" songwriter had hoped to root out scalpers - who are endemic at high-profile shows - by embracing a new fan verification program of ticket giant Ticketmaster.
"But wait @Ticketmaster thought the #SpringsteenBroadway #VerifiedFan tickets were supposed to go to real fans." one Twitter user wrote. "Spec Listing is when unofficial sellers list tickets for sale even though they do not actually have those tickets".
"Our best measure of success is the number of Verified Fan tickets that we've seen get resold", David Marcus, EVP, head of music for Ticketmaster North America, told Variety earlier this month. Remaining registrants were placed on standby. The tickets, which ranged from $75 - $850 on Ticketmaster, sold out in a matter of minutes. The Boss has confirmed that his run of Springsteen on Broadway performances at New York City's Walter Kerr Theatre, which initially was scheduled from October 3 to November 26, has now been extended through February 3.
The theater has a capacity of just 960, and Springsteen will be playing five shows a week.
The new ticket block's registration period is open until September 3 at 10 p.m., with tickets then going on sale on September 7 at 10 a.m.