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Apple needs to redeem itself with an affordable 4k/HDR Apple TV


With a six-core A10X Fusion processor split between apps and background processes, the new Apple TV has the same amount of power as iPad Pro. You'll also be able to watch the 4K and HDR content available on Netflix and Amazon Video.

The new Apple TV device will cost $179 and ships on September 22. For $179, you can buy one with 32GB of onboard storage, while $199 will get you 64GB of internal storage. It runs the latest version of TV OS. Thanks to some internal upgrades, it can now push 4K and HDR content out to your TV, assuming your set can handle that kind of high-res stuff. Also, if you are living in Canada or Australia, Apple TV will reach both these countries by the end of this month and will be supported across 5 more countries by the end of this year.

Eddy Cue showed off the new tech since Apple installed a Dolby HDR projector in the theater to demo it. The movies support HDR for better color quality.

4K movies from the major studios available at the same price as HD and previous HD purchases are automatically upgraded at no extra charge. Apple TV 4K supports 4K, which is four times more pixels than HD, and high dynamic range or HDR has delivers better pixels.


A couple good things have already happened for Apple TV leading up to their 5th-generation model announcement.

Apple has partnered with sports broadcast companies like ESPN to introduce live sports on Apple TV 4K. Today, at its annual iPhone launch event, the company also announced a new version of its Apple TV set-top box, leaning into the idea that apps are the future of television while trying to make everything look a little crisper. This doesn't quite equate to Nvidia Shield TV-levels of performance at 1080p or 4K, but it's still impressive.

The new Apple TV 4K aims to bring the device up to speed - literally.

The existing Full HD Apple TV will continue to be available too. And it doesn't seem like there's any bad blood there, either, since Apple has teamed with 20th Century Fox, Lionsgate, Universal, Paramount, Sony, and Warner Bros.to bring their 4K and HDR titles to the iTunes store.

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