But with all the different discounts, it's not easy to navigate through the noise.
Total industry shipments per day during the peak sale season is estimated to be 5 million, a steep jump from the 3-million shipments past year, according to Krishnan. There will be huge discounts on clothes too. As the customers look to prepare for the festive season, Amazon is all set to lure them with blockbuster deals from India's biggest brands.
"We are offering the lowest price on smartphones and you can compare it with any other platform". The highest-demand category, mobile phones, will be availabe on sale from tomorrow, along with other fast-moving electronic products, such as tablets.
Amazon's Great Indian Festival sale for non-Prime members will start on Thursday and will continue till Sunday. The event will be open to all customers from September 21 till September 24. The company has also expanded the warehouse management across the country in the build-up to the festive season.
The boom in sale of smartphones is on account of various offers and discounts being offered on various e-commerce sites, coupled with affordable payment solutions like "No Cost EMIs", exchange and buyback offers. They are also offering "No Cost EMI" across thousands of products. On iPhone 7 the offer price is 38,000 flat 17,000 discount. The phone is available at Rs 12,990 after a discount of 32 percent on the initial price of Rs 18,990. 15% extra cash back on the already discounted items.
An Amazon India spokesperson said it saw a massive opening of its festive sales. SBI debit and credit card users will get another 10% off on purchase of the iPhone 7.
As per the Amazon Sale offers, the top 10 winners can get the free travel chance for 1 year.
There are special offers on the electronics with at least 50 percent offer.
In addition, the company is promoting its postcard feature, Lifafa (meaning envelope in Hindi), by giving a surprise gift to every buyer who shops during its sale.
But if you want a really good camera, selfie experience iPhone 6 with its 8MP rear camera and 1.2 MP front camera might pale in comparison to the newer offerings. It is also going to unveil the popular brands like Samsung and Apple.
Smartphones are not the only gadgets which are discounted under the Flipkart Big Billion Days sale.