The new Amazon accounts are for teens between the ages of 13 and 17.
"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need". Their parents, meanwhile, can approve their purchases by text message or set spending limits per order. "We've listened to families and have built a great experience for both teens and parents". Once received, the parent confirms which payment method and shipping address will be used for teens' orders.
To streamline the process further, teens can also add personalized notes to each product they select for approval, allowing them to offer their parents a bit of justification for the products they want or need (such as important school supplies). Though many college students may come from households that share a Prime Membership, the option for a reduced-price Prime Student membership could be an attractive one for students living on their own. They can also have access to Prime Video and Twitch Prime, Amazon's gaming service. Amazon's default setting with this service is autoapproval of orders, but parents can individually approve them via text if they so prefer.
Amazon (AMZN) now wants teenagers to shop on their own without mom and dad chiming in.
However, even in the cases where teens are allowed to place their own orders, parents can receive itemized notifications for every order and they're able to cancel or return items, as usual.
Their credit card information will be hidden on the teen accounts, as will their purchase and browsing histories.