While neither Shazam nor Apple have commented on the reported acquisition, if the rumors are true, we'll only have to sit through the weekend to find out the facts.
Do you think Shazam will remain a standalone app or be subsumed into Apple's ecosystem?
As Spotify continues to inch towards a public listing, Apple is making a move of its own to step up its game in music services.
Stay tuned for updates. The app is so popular that people use Shazam as a verb and the term "Shazamming" is quite popular among users. The app lets you identify any song, movie or a TV show from the audio playing around you. It will also get rid of the commission it pays to Shazam when users land on iTunes Store to buy content they discover on the platform. It can integrate with other apps like SNAPCHAT and APPLE's Siri, and it now sends considerable traffic to SPOTIFY and APPLE MUSIC, which pays it when those clicks convert to purchases. "Shazam's early model - keyed by an SMS code and a behavior that was foreign to mobile users - would've been of no interest to Apple".
Shazam, which has a long track record with major brands like Mountain Dew, Coca-Cola, Beam Suntory and more, launched an AR platform in March following its introduction of visual recognition in 2015.
Shazam reported more than 1 billion downloads previous year and monthly users in the hundreds of millions.
Shazam has been popular for almost 19 years of operation, and has over 1 billion downloads.