The goal seems to be for Google to cut back on users' use of third-party ad blockers that ban all ads outright. Publishers who volunteered for the Better Ads Experience program will be notified if they have violated the guidelines, thereby, allowing them to rectify the situation. It is especially true if you visit a website that plays music unexpectedly or it forces you to wait a few seconds before you can read or see the content on that page.
Google Chrome to Start Blocking Ads Natively on February 15
The new Chrome ad blocker will be based on standards established by the Coalition for Better Ads (CFBA), and will be the default service for all Chrome browser users.
The Ad Experience Report is a tool that provides screenshots and videos of annoying ad experiences to help sites find and fix issues. It's worth noting that the native ad-blocking feature on Chrome won't prevent ads from tracking you.
Following the launch of the ad-blocker on February 15, any advertisements that have a status of "failing" in the Coalition's Ad Experience Report for more than 30 days will be blocked from Chrome. But it will be blocking all ads from sites where even one ad displayed on the site doesn't meet those standards, even if the rest are technically in compliance. "All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback". According to the company, indiscriminate ad blockers impact publishers' bottom lines and threaten the sustainability of the web ecosystem. In addition, you can also check Google's best practices guide on how to use ads.