TapForMobile

Google Chrome to Start Blocking Ads Natively on February 15


We spilled words on the subject again in June when the search giant confirmed its plans to block ads on pages that didn't conform to guidelines for unobtrusive advertising.

The company also provided more details on how the process for blocking ads will work for website owners, with violations of the above standards being reported to Google's Ad Experience Report.

The goal seems to be for Google to cut back on users' use of third-party ad blockers that ban all ads outright. Publishers who volunteered for the Better Ads Experience program will be notified if they have violated the guidelines, thereby, allowing them to rectify the situation. It is especially true if you visit a website that plays music unexpectedly or it forces you to wait a few seconds before you can read or see the content on that page.

Google Chrome to Start Blocking Ads Natively on February 15
Google Chrome to Start Blocking Ads Natively on February 15

The new Chrome ad blocker will be based on standards established by the Coalition for Better Ads (CFBA), and will be the default service for all Chrome browser users.

The Ad Experience Report is a tool that provides screenshots and videos of annoying ad experiences to help sites find and fix issues. It's worth noting that the native ad-blocking feature on Chrome won't prevent ads from tracking you.

Following the launch of the ad-blocker on February 15, any advertisements that have a status of "failing" in the Coalition's Ad Experience Report for more than 30 days will be blocked from Chrome. But it will be blocking all ads from sites where even one ad displayed on the site doesn't meet those standards, even if the rest are technically in compliance. "All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback". According to the company, indiscriminate ad blockers impact publishers' bottom lines and threaten the sustainability of the web ecosystem. In addition, you can also check Google's best practices guide on how to use ads.


Related Articles

  • Lady Gaga heads for Las Vegas concert residency

    Lady Gaga heads for Las Vegas concert residency

    She also was spotted attending Lionel Ritchie's Las Vegas show at The AXIS at Planet Hollywood over the weekend. Now multiple reports claim Gaga has signed a lucrative Las Vegas residency deal worth millions of dollars.
    Real Madrid eye 5th trophy

    Real Madrid eye 5th trophy

    Ronaldo's goal against Al-Jazira makes him the all-time leading scorer in the Club World Cup on six goals. With the win Real Madrid go through to Saturday's final in which they will play Brazilian side Gremio.
    Two Palestinians killed in Israeli attack in Gaza - local residents

    Two Palestinians killed in Israeli attack in Gaza - local residents

    The two men were reportedly riding through the town of Beit Lahiya on Tuesday when their motorcycle exploded. In response, IDF tanks and Israeli Air Force fight jets attacked Hamas targets in northern Gaza .
  • White House Contradicts Tillerson On Talks With North Korea

    White House Contradicts Tillerson On Talks With North Korea

    Tillerson had said in August that "a condition of those talks is there is no future where North Korea holds nuclear weapons". Before Tillerson's comments, Pyongyang had hinted at the possibility of engaging in dialogue with the United States.
    PM to attend OIC extraordinary summit on Al-Quds Al-Sharif

    PM to attend OIC extraordinary summit on Al-Quds Al-Sharif

    Saudi Arabia will be represented by its Islamic affairs minister. "We want the United States to turn back from its mistake". The summit will be preceded by the Council of Foreign Ministers Meeting which will be attended by Khawaja Muhammad Asif.
    SoulCalibur Returns for 6th Installment in 2018

    SoulCalibur Returns for 6th Installment in 2018

    Finally, Bandai Namco has revealed that the highly anticipated SoulCalibur 6 will be released in 2018. So what do you think of the Soulcalibur VI reveal? Sound off in the comment section below.
  • Facebook adds Snooze button to tune out postings

    Facebook adds Snooze button to tune out postings

    The option to Snooze a friend will appear in the right-corner drop-down menu on their posts. The change comes as Facebook also questions social media's affect on people's lives.
    United's Bailly ruled out for three months

    United's Bailly ruled out for three months

    Now, Mourinho has confirmed that is, indeed, the case and Bailly will have surgery that, in a best case scenario, will leave him sidelined for two to three months.
    OU quarterback Baker Mayfield wins Heisman

    OU quarterback Baker Mayfield wins Heisman

    When the dust settled, Mayfield walked away with the Heisman, with Love finishing second and Jackson finishing third. The quarterback was arrested in February and pleaded guilty to three misdemeanors, including public intoxication.
  • Jurgen Klopp speaks out as Liverpool cruise to victory over Bournemouth

    Jurgen Klopp speaks out as Liverpool cruise to victory over Bournemouth

    They are good - that's why they are at Liverpool - but they need to be consistently good because we are Liverpool . We talk a lot to the medical department and it is really rare that any issues with him.
    Prince Harry jokes with Barack Obama ahead of radio interview

    Prince Harry jokes with Barack Obama ahead of radio interview

    A video clip showing friendly banter between Prince Harry and President Obama is getting a lot of online love and attention. It's reported Mr Obama even teased Harry about his romance with Meghan Markle earlier this year at the Invictus Games .
    Huawei Enjoy 7S to launch in China on December 18

    Huawei Enjoy 7S to launch in China on December 18

    But ahead of any official details, a teaser and a couple of images of the new Huawei smartphone have emerged on Weibo. The device was first spotted on TENAA and the popular tipster Evan Blass also vetted the specifications via a tweet.

Comments