The new technology is a major step forward for Samsung, which has had to compete with LG's dominant OLED displays with its QLED displays, which are essentially highly refined LCD panels.
Starting with The Wall, a 146-inch modular TV, it comes with a new MicroLED technology that delivers incredible definition, without restrictions on size, resolution or form.
The lack of native 8K content is another issue to deal, and Samsung has a unique solution for that too in the form of an AI chip that the TVs come equipped with.
Also, Samsung says the MicroLED screen excels in durability and effectiveness, including luminous efficiency, the light source lifetime and power consumption, setting the standard for future screen technology.
Samsung visual display president Jonghee Han said the company's new flagship Wall screen was a "breakthrough" in television technology and could be customised to fit any lounge room. It has the ability to transform into various sizes and offers, unbelievable brightness, color volume, color gamut, and black levels.
Still, in keeping with Samsung's theme for the evening, this is a TV technology that looks to the future, and is a sign that shrinking prices and screen sizes could make MicroLED a serious OLED competitor.
Thanks to its module-based, bezel-less design, "The Wall" allows consumers to customize their television to the size and shape of their choice. Employing a proprietary algorithm for resolution adjustment, it consistently improves image quality, and can "easily transform" any content from any source into 8K high-resolution!
At CES, Samsung also featured the world's first QLED TV featuring 8K AI technology, which will be launched internationally, starting with Korea and the United States during the second half of 2018.
The new AI technology from Samsung is capable of upscaling any video content into an 8K resolution, it does this by creating more details, reducing noise and altering the content.
First Look also highlighted a variety of product zones, showcasing 8K-AI technology, 4K HDR Gaming, HDR10+, Smart TV experience and more.
The 2018 smart TVs will also include the launch of Universal Guide - an advanced program guide that recommends TV programs and content based on a user's preferences.
"In 2018, our "best TV ever" gets even better", he said. Below you can see a close up of a conventional LED display panel segment (left), compared to a MicroLED segment (right).