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Austin's cutest players take the field for annual Puppy Bowl, Saturday


We went behind the scenes of Puppy Bowl XIV, and it was even cuter than you might've imagined. An African grey parrot named Bird will lost live-updates of the show on social media.

Started in 2005 to attract viewers to the television channel during Super Bowl Sunday, Puppy Bowl now draws over 2.5 million human fans annually.

How does the Puppy Bowl help rescue puppies? The Puppy Bowl is great for drawing attention to this growing pet population problem, and this one game always helps to boost dog adoptions at this time of the year.

Animal Planet worked with 48 different shelters and rescue organizations from 25 USA states and territories to get this year's furry contestants.

This year, the Puppy Bowl is giving back by featuring animals rescued from areas impacted by hurricanes. All of the organization's Puppy Bowl puppies have gone on to be adopted. During halftime, two viral feline sensations, Prince Michael and Phil the Cat, will take to the stage as Kitt-ENSYNC and perform "Meow Meow Meow", a cover of Justin Timberlake's boy band NSYNC's hit song "Bye Bye Bye".


Bucky will be representing Metro Animal Care and Control in the first ever Dog Bowl on Saturday night.

"Older dogs can often be a great fit too". For the seventh year in a row, America's favorite "Rufferee", Dan Schachner, returned to call the puppy penalties, furry fumbles and terrier touchdowns. I have a busy household, young kids, and that's what we're trying to let people know.

"Like they say 'Don't just be merry at Christmas, have it extend throughout the whole year, ' and it's the same idea with Puppy Bowl".

The Puppy Bowl airs Sunday, Feb. 4, at 3 p.m. ET on Animal Planet.

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