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Google AdWords Policy Change Targets Crypto Ads, Ban Coming in June


The post also revealed that Google paid $12.6bn to publishing partners in its ad network a year ago. Google reiterated Facebook's stand that ads involving Bitcoin and initial coin offerings are going to be banned in a bid to prevent cryptocurrency-related promotions which may deceive the public. Google also introduced technology that enables it to remove Google ads from individual pages on a website that violate its policies.

Google is looking to improve the overall ad experience for internet users, giving various examples of how it punished deceptive content online previous year, and what it plans to do to improve the ad experience.

"If an entity such as Google does not feel comfortable with exposure to these cryptocurrencies then it is right that they don't promote it", said Chris Keshian, chief executive of $APEX Token Fund, which invests in cryptocurrency fund managers. The message from Google stated that these certain products were related to "gambling, alcohol, or prescription drugs", which cryptocurrencies clearly do not fall under, yet advertisers still have had their messaging throttled by the search engine giant.

In January, Facebook announced that it would be cracking down on cryptocurrency related advertisements on its platform after a flurry of scams began doing the rounds.

It is not likely that the more than 3.2 billion ads that were pulled during 2017, nor the upcoming ban on cryptocurrency ads, will have that much of an overall impact on its sales.

Читайте также: USA long way from talks with NK: Tillerson

The newly updated policy from Google states that no advertisements relating to cryptocurrencies or related content (including ICOs, Crypto exchanges, Crypto wallets and Crypto trading advice) will be accepted by google ads. Further, Google claims to have removed 3.2 billion ads a year ago which were violating the ad policies.

A "bad ad" is one that tricks a user as to its objective. In the announcement, Facebook said that it was banning all "financial products and services which are frequently associated with misleading or deceptive promotional practices".

Google is banning ads related to cryptocurrency from its vast advertising network, effective in June.

The move will give users the "comfort of knowing transactions are subject to more stringent legal requirements around financial crime and the segregation of customer's money, which can only be good news", said Bradley Rice, senior regulation lawyer at law firm Ashurst.

In June 2018, Google will update the Financial services policy to restrict the advertisement of Contracts for Difference, rolling spot forex, and financial spread betting.

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