Lazarus, the World War II veteran who founded Toys "R" Us six decades ago and transformed it into a giant empire which symbolised the great America at it's finest.
Toys "R" Us is answering additional questions at 800-TOYSRUS between 5 a.m. and 8 p.m. PT.
And they're hoping the outpouring of affectionate nostalgia when Toys R Us announced its plans - #SaveToysRUs has been a trend on social media - translates into pledges toward their $1 billion goal. "Our thoughts and prayers are with Charles' family and loved ones", they added.
Larian declined to identify the celebrities except to say that they are "young people who were Toys "R" Us kids". "His face lit up when he watched kids playing with toys". The Joshi's bought a bicycle for their son Friday.
The efforts focus on Toys "R" Us's USA stores and are separate from Larian's attempts to buy the brand's 82 Canadian stores, which 20 interested parties are vying for, said Toys "R" Us bankruptcy documents filed in the U.S.
Its demise is partially to blame on competition from online shopping and other big box stores with sections dedicated to toys.
In 1965, Geoffrey the giraffe became the company's mascot, appearing in his first TV commercial in 1973.
A budding campaign to buy Toys "R" Us has hit a few bumps in the road, but its billionaire backer said he's just getting started. "CEO-leads-effort-to-salvage-Toys-R-Us">Associated Press, so his personal donation isn't entirely selfless.
He himself loomed large over his industry at the heyday of his company, personally traveling to the annual Toy Fair in Manhattan. "There's a magic many of us experienced walking the aisles of a Toys "R" Us, a magic I want my grandchild to experience. He would laugh but it wasn't easy to get him to laugh".
It said the limited information around the future of Toys "R" Us means its losses might differ from those it is predicting, so it will continue to monitor Toys "R" Us's dealings and revise its totals if needed. The liquidating company filed for bankruptcy in September and has struggled to find bidders for other assets.